EFFECTIVENESS OF COMMUNICATION IN THE MIDDLE OF COMMUNITY (Case Study of Masalle Village Community, Masalle District, Enrekang Regency, South Sulawesi)
Keywords:
Communication effectiveness, Religious communication, CustomsAbstract
The purpose of this study was to determine the effectiveness of dai's communication and what are the supporting and inhibiting factors in increasing religious awareness of the community in the village. This research method uses descriptive analysis method. The results of the research are that the communication of preachers that has been running so far in the village of Masalle has not been effective, with several factors causing it, namely, 1) lack of religious knowledge, 2) the welfare of preachers needs to be improved. And as for the supporting factors for increasing religious awareness 1) support from the village government, 2) good transportation access, 3) Indonesian language skills as for inhibiting factors 1) lack of meeting intensity, 2) low welfare of preachers, 3) bad customs still rooted. The implication of this research is that the preachers should deepen the quality of religious understanding in order to be more effective in communicating and from the results of this study it can be seen that the supporting and inhibiting factors for increasing religious awareness.
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