Persuasive Da'wah Communication Muhammadiyah Student Association (IPM) in Delivering Da'wah Messages At Limbung Muhammadiyah High School

Abstract

Instagram is a social media platform that can be used as Da'wah communication using a persuasive process leads to an attraction condition that occurs when interactions take place, which are not only limited to interpersonal relationships, but in wider association. Persuasive can be done in personal, interpersonal, group, public, or mass communication, but it is easier to do in personal as well as interpersonal relationships. Da'wah communication techniques used by members of the Muhammadiyah Student Association (IPM) Muhammadiyah Limbung High School in conveying da'wah messages persuasively, namely reminding, setting good examples, using smooth language, and entertainment and giving gifts. These five techniques are well used in conveying da'wah messages to Muhammadiyah Limbung High School students. The obstacles to persuasive da'wah communication are lack of creativity, lack of literacy, laziness and lack of communication. The implication of this research is that it is hoped that the Muhammadiyah Limbung High School IPM organization will pay attention to and use da'wah communication techniques in a persuasive manner that will be used in conveying da'wah messages to Muhammadiyah Limbung High School students who are still lay in understanding the correct religion according to the Koran and As-Sunnah.