The Strategy Of Introduction Da'i In Development Of Muallaf Tribe Togutil In The DistrictMaba North Districteast Halmahera

Abstract

This Study Entitled, Analysis Of KH. Da'wah Communication Strategy. Ahmad Dahlan In The Film Sang Enlightenment By Hanung Bramantyo. This Study Aims To Find Out How The Communication Strategy Of KH. Ahmad Dahlan In The Film Sang Pencerah By Hanung Bramantyo And Knows The Elements And Forms Of Da'wah Communication In The Film Sang Pencerah. This Research Uses A Type Of Descriptive Qualitative Research, And With Data Collection Techniques That Are Carried Out By Means Of Observation, Documentation, And Interviews. The Object Of This Research Is The Film Sang Pencerah By Hanung Bramantyo. The Results Of This Study Indicate That The Da'wah Communication Strategy Carried Out By KH. Ahmad Dahlan In The Film Sang Enlightenment Includes Qaulan Sadida, Qaulan Baligho, Qaulan Karima, Qaulan Ma'rufa, And Qaulan Maisuro. The Elements Of Da'wah Communication In The Film Sang Pencerah Include Preachers (Preachers/Communicators), Mad'u (Recipients Of Da'wah/Audience), Maddah (Dakwah Materials/Messages), Wasilah (Da'wah Media), And Atsar (Da'wah Influences). ), And The Forms Of Da'wah Communication Contained In The Film Sang Pencerah Are, Interpersonal Communication (Dakwah Fi Ghoirihi), Intrapersonal Communication (Dakwah Fi Nafsihi), Circular Communication (Two-Way), Linear Communication (One Way), Secondary Communication, Communication Primary, Individual Communication (Fardiyah Da'wah), Internal Da'wah Communication, Sideways Da'wah Communication, Downward Da'wah Communication, Bil Hal Dakwah, And Oral Bil Da'wah (Verbal Communication).