The Behavior of Societies of Kulisusu District, North Buton Regency towards Islamic Content on Digital Communication Media (Youtube, Facebook, TikTok, Whatsap, Instagram)

Abstract

The main problem raised in this research is the unknown tendency of people’s attitudes towards Islamic preaching content in digital communication media, the difficulty of determining the platforms and forms of Islamic educational content that are most popular with the public.   This research aims to describe  the berhavior of the people of  Kulisusu District, North Buton Regency towards Islamic content on digital communication media (Youtube, Facebook, TikTok, Whatsap, Instagram).This is a survey research. This research was conducted in Kulisusu District, North Buton Regency in 2024. The approach of this research is qualitative with  respondents from the Kulisusu District community who access Islamic content on digital communication media. The instrument of this research is the Questionnaire. Data was collected through distributing questionnaire. The collected data is analized through data tabulation, data presentation and drawing conclusions.

The results of this research are as follows: 1) From the knowledge aspect: a. Most people who access the internet know that in digital communication media there is Islamic content which they understand is beneficial for the safety and happiness of this world and the hereafter b. Most people access Islamic content from various digital communication platforms or media and the form of content most frequently accessed is audio-visual or video. 2) From the affective aspect (feelings): a. Kulisusu District community tends to strongly support the spread of Islamic teaching through digital communication media b. People like to access Islamic content and be in Islamic groups where they can discuss and share Islamic information c. People feel satisfied because the Islamic content they access meets their needs and helps them understand Islamic teachings and strengthen their Islamic personality. 3) From the conative aspect (behavioral tendencies): a. Most people access Islamic content because it is shared by other people and only a small portion search for it themselves, apart from that they access it because they are driven by the need for appropriate life solutions b. Most people tend to frequently access Islamic content on digital communication media and give positive responses, and continue by forwarding or sharing it with other people, then applyng it in their lives c. In discussing Islamic content with people closet to them in the real world, people tend to act moderately or sometimes c. People who create Islamic content are still less intensive. From this research we can conclude that the attitude of the people of Kulisusu District, North Buton Regency towards Islamic content contained in digital communication media tends to be positive and interprets it as something important to be applied and disseminated for the sake of happiness and safety in this world and the heeafter