Peran Media Sosial Instagram Sebagai Media Informasi Dakwah Mahasiswa KPI Angkatan 2020 Universitas Muhammadiyah Makassar

Abstract

This research aims to describe KPI students class of 2020 in using Instagram as a medium for preaching, the role of Instagram social media as a medium for preaching, and then find out the supporting and inhibiting factors in preaching on social media Instagram. . In this research, it is known that the 2020 KPI Muhammadiyah Makassar students number 111 students, and there are several students who are quite active in using Instagram social media as a da'wah medium, and in using Instagram social media as a da'wah medium. 'Wow media, KPI students class of 2020 are taking advantage of the features provided. it's on Instagram. Instagram social media plays a very important role as a da'wah medium for KPI students class of 2020 who are quite active in preaching on Instagram social media because apart from being easily accessible to all groups, it also has many users so that the message of da'wah is more easily conveyed to mad'u. In spreading da'wah messages on Instagram social media for KPI students class of 2020 cannot be separated from supporting and inhibiting factors. Supporting factors in preaching on Instagram social media are the existence of Instagram access facilities, having many users, having many features and having many followers and having knowledge. Apart from supporting factors, there are also inhibiting factors in preaching on Instagram social media, namely the internet network which does not fully reach all regions, as well as cellphone storage, difficulty finding content ideas, and inconsistencies.