Approach to Da'wah Communication Psychology in Fostering Adolescent Morals of LKSA AMRULLAH AISYIYAH Limbung Branch, Gowa Regency

Abstract

This research aims to explore the cultivation of adolescents' morals at LKSA Amrullah Aisyiyah Branch Limbung, Gowa Regency, and to evaluate the approach of psychology of communication in dakwah in the cultivation process. Additionally, this study also aims to identify the supporting and inhibiting factors in the cultivation of adolescents' morals at LKSA. Qualitative method was used, focusing on descriptive and objective analysis. Data were collected through observation, interviews, and documentation. The research was conducted at LKSA Amrullah Aisyiyah Branch Limbung, Gowa Regency,for a period of two months, from February to April. The results indicate that the condition of adolescent morals at LKSA is quite good but requires improvement, including morals towards oneself, others, and the environment. The psychology of communication approach in dakwah used in the cultivation of adolescent morals at LKSA involves structural and functional approaches. In conclusion, the psychology of communication approach can be an effective foundation in cultivating adolescent morals at LKSA, considering the factors that influence the cultivation process.