Buya Hamka in the Perspective of Da'wah Communication

Abstract

This study aims to find out Buya Hamka's da'wah strategy and how Buya Hamka's perspective in da'wah communication, with problem formulations, namely: 1). How is Buya Hamka's da'wah strategy. 2). What is Buya Hamka's perspective in da'wah communication. The type of research used is library research. That is data collection through libraries, reading books and scientific papers that have something to do with the problems discussed. Buya Hamka's Da'wah strategy includes various forms of strategy. First: Buya Hamka took Fardiyah da'wah or da'wah in the form of advice. Second: Buya Hamka took da'wah in the form of journalism, in the form of CDs or cassettes and novels, in addition to CDs Buya Hamka is also known for various works or novels that he lyricalized. Third: Buya Hamka took partnership-based da'wah, Buya Hamka's partnership-based da'wah includes dawn Sufism at RRI and also lectures at TVRI. In Buya Hamka's perspective on Da'wah Communication there are several points, first: Buya Hamka preaches with the principle of rationality, which is derived from his father, and from previous grandmothers. Second: Buya Hamka is firm and strong in defending his principles.  Third: Buya Hamka preached with various media, be it books, magazines / newspapers, or radio.