Dai's Positive Self Image in the Success of Da'wah on Social Media

Abstract

Self image is the personal view one has about oneself. This is also obtained from one's experiences or from what one thinks or imagines. This view certainly cannot be separated from people's perception of him. Self image on social media for a preacher must be a golden opportunity to preach with interesting content and character. His posts on social media cannot be separated from the character of a preacher. However, on the other hand, there are some individual preachers who receive the spotlight for posts they share with the public. The responses of netizens or netizens vary in each post shared by the preacher. Of course, this is a challenge or obstacle to preaching if a preacher feels hurt by netizens' blasphemy. So the success of da'wah on social media has obstacles in achieving the goal of da'wah. 1) The problem: How to build an impression on netizens of a positive image on social media? and what is the preacher's attitude in receiving negative comments from netizens? social media. This research uses qualitative methods with a dramaturgical theory approach. 2) The aim: To find out how to build a positive image on social media to achieve success in preaching, as well as to find out the attitude of a preacher in receiving negative comments from netizens. 3) main results: Dai's positive self-image can create success in preaching on social media