The Utilization of Instagram as a Da'wah Media for the Community in Parigi Village, Tinggimoncong District

Abstract

This study examines the utilization of Instagram as a platform for Islamic preaching (dakwah) among the community in Parigi Village, Tinggimoncong District. The aim of this research is to explore how the residents of Parigi Village utilize the social media platform Instagram for dakwah purposes. Preaching on Instagram also offers benefits such as ongoing charity (amal jariyah), earning rewards, accessing information, entertainment, and serving as a discussion forum. The research adopts a descriptive qualitative approach. Data collection techniques involve observation, interviews, and documentation The collected data is analyzed descriptively through data reduction, presentation, and conclusion drawing. The findings reveal that Instagram provides numerous benefits as a medium for dakwah. In conclusion, Instagram proves to be effective for dakwah when used in accordance with Islamic teachings. Dakwah on Instagram has the potential to innovate and capture the attention of followers to share dakwah messages on their own social media platforms.