Principal's Strategy in Building School Image to Increase Competitiveness at Sdit Thariq Bin Ziyad, Bekasi Regency

Abstract

The school principal has an important role in building the school's image so that it can compete effectively amidst increasingly fierce competition in the world of education. However, the appropriate strategy that must be implemented by school principals in building the school's image is still an issue that needs to be researched. This research aims to analyze the strategies used by school principals in building the school image at SDIT Thariq bin Ziyad Bekasi Regency with the main aim of increasing school competitiveness. This research uses a qualitative approach with data collection techniques through interviews with school principals, teachers and parents. Data was also collected through direct observation in the school environment and analysis of related documents. The results of the research show that the strategies used by the school principal at SDIT Tariq bin Ziyad Bekasi Regency in building the school's image include developing a quality curriculum, implementing effective school management, building good relationships with stakeholders, and utilizing information and communication technology to promote school achievement. Based on the research results, it can be concluded that the strategy implemented by the school principal has a significant role in building the school's image and increasing the competitiveness of SDIT Tariq bin Ziyad Bekasi Regency. By developing a quality curriculum, effective school management, good relationships with stakeholders, and the use of information and communication technology, schools can improve their image and reputation in the eyes of society and increase their competitiveness in the world of education