Analysis of Dzulqarnain Muhammad Sunusi's Da'wah Rhetoric in the Youtube Channel @Dzulqarnainms

Abstract

This research aims to find out the rhetoric of Dzulqarnain Muhammad Sunusi's da'wah and the analysis of his rhetoric on the DzulqarnainMS youtube channel. This study uses a type of qualitative descriptive research, namely content analysis. This research was conducted by collecting primary and secondary data sources through observation, interviews and documentation. Observations in this study are not structured because the researcher does not observe by going directly into the field, but observation by developing his observation power in observing an object, interviews by involving subscribers from DzulqarnainMS as informants, documentation obtained from data sources, such as books, official documents, and so on. DzulqarnainMS always uses a standard language so that it can be understood by all circles. In delivering the content of the lecture, it is always strengthened with evidences both from the Qur'an and from the hadith so that the worshippers are more confident and believe in what is conveyed. Based on his da'wah rhetoric from the three existing methods, he uses the mau'izah hasanah method. In delivering his lectures, he always uses the principles of communication in Islam and Stephen E. LucaS's theory of public speaking