Islamic Communication Strategies in Organizations (Case Study of the IMM Al-Birr FAI Unismuh Makassar Commissariat Leadership for the 2024-2025 Period)

Abstract

This qualitative descriptive research aims to analyze and describe the Islamic Communication Strategy (ICS) within the Leadership Branch of the Ikatan Mahasiswa Muhammadiyah (IMM) Al-Birr, Faculty of Islamic Studies (FAI), Muhammadiyah University of Makassar. The study was conducted at the IMM Al-Birr FAI Unismuh Makassar Leadership Branch location, utilizing observation, interviews, and documentation for data collection, and data analysis through reduction, presentation, and conclusion drawing. The findings indicate that the Islamic Communication Strategy plays a sufficiently active role in the organization through three main components: communication from the Daily Executive Board (BPH) to the former executives, among BPH members, and BPH to Cadres, which refers to conveying Islamic teachings wisely, intelligently, and thoughtfully. The reinforcement of BPH-to-Cadre communication, especially through study groups, has successfully produced loyal cadres prepared to continue the leadership succession. Supporting factors for this strategy's success include high spirit, militancy, commitment, membership fees, adequate facilities, and university support. Nevertheless, the main challenges faced encompass difficulties in cadre regeneration due to the high number of campus organizations, a lack of emotional approach from the BPH to Cadres, clashes between organizational and academic schedules, and the BPH's insufficient attention to Cadres' expertise, which leads some to choose engagement in other organizations.