Analysis of Islamic Communication Through the Religious Program Titian Ilahi Afternoon Using the Uses and Gratification Theory on Radio Republik Indonesia (RRI) Makassar

Abstract

This study aims to determine the analysis of Islamic preaching communication and its supporting and inhibiting factors at Radio Republik Indonesia (RRI) Makassar on the theory of uses and gratification through the Titian Ilahi afternoon religious program. The research method used is a qualitative approach with a descriptive research type. Data were collected through interviews, observations, and documentation. The research objects consisted of preachers, broadcasters, listeners, the Titian Ilahi program. This research was conducted at Radio Republik Indonesia (RRI) Makassar, South Sulawesi, Indonesia during the period of May 15 to July 15, 2025. The results of the study show that. In terms of communication style, broadcasters and speakers use simple and communicative language so that it is easily understood by various groups. In addition, the interactive nature of the program via telephone, WhatsApp, and social media provides a space for dialogue between listeners and speakers. Listeners' responses are generally positive, as evidenced by their enthusiasm in interacting and testimonies that this program increases religious knowledge and improves the quality of faith and piety. The Titian Ilahi program meets audience needs within the Uses and Gratification theory framework, where listeners actively choose and utilize media based on their interests and desired gratification. Supporting factors such as extensive media reach and content relevance demonstrate RRI Makassar's adaptability to technological developments and public needs. However, inhibiting factors such as declining interest in listening to conventional radio and limited content innovation remain key challenges.